Getting A Private LTE For Your Business?

Mobile marketing is such a powerful digital strategy that connects business to consumers. Brand campaigns and promos are effectively sent out using one global cloud-based communications platform. In this way, they can easily earn customer’s loyalty and meaningful mobile engagement are delivered.

Thru this, a brand story can constructively resonates a way with audience and can have better understanding on brand’s engagement efforts. Evidently, Private Cellular Networks, which includes Private LTE becomes the best option for wireless networking.

Any organization can build and operate their own private LTE network if needed. It just require a scope, network infrastructure equipment and edge devices to access this network tool.

Photo by Georgia de Lotz on Unsplash

Private Enterprises: Practically any type of organization – manufacturing company, mining company, university, transportation agency, utility, etc. – can install and operate a private LTE or 5G network to provide connectivity to their factory, mine, campus, airport, or utility service area. To do this, the organization needs:

  • Wireless spectrum purchased from the government, or provided to them by an MNO or third party spectrum provider. They can also use unlicensed spectrum or spectrum that is “shared,” like CBRS spectrum in the U.S.
  • LTE or 5G infrastructure — base stations, mini-towers, small cells, and other equipment — purchased from network infrastructure equipment providers.
  • Smartphones, embedded modules, routers, gateways, and other edge devices with SIM cards and modems to connect to their private LTE or 5G network. 

Businesses are shifting to cloud applications, and traditional telcos haven’t exactly providing a reliable service to enterprises. In handling over the wireless network to one of those companies seems like a big leap of faith and has far more risk than reward.

So should you consider a Private LTE for your business?

A comprehensive understanding should be made in considering getting one. A big issue to discuss is data ownership. When a network operator sells a service to a business, it owns the data. If the business wants to analyze the data, it must then buy its own data back.

Network data has become a critical asset for digital businesses for use cases ranging from inventory management to customer experience and, most recently, contact tracing. The ability to take WiFi data and dig it a hundred ways is one of the big advantage of WiFi. If the 5G operators are going to be serious enterprise vendors, this problem must be resolved.

Due to the specialized equipment required, private LTE is more expensive. But for many businesses they are the best solution. For example, a hospital needs all of the healthcare equipment and facility computers to be connected to an absolutely trustworthy network. Healthcare organizations are held to some of the highest standards for ensuring the security and privacy of patient data. The consequences for a network failure are also drastically high for such organizations, where even seconds of downtime could cost lives.

Though not as extreme, airports, stadiums, and other venues have similar set ups – and for security and bandwidth reasons, want their internal equipment kept separate from the Wi-Fi network the general populace uses. The advancements in private networks offers the same performance and security benefits. It also offers new opportunities and the following features:

  • wider network capability
  • new administrative controls
  • flexibility for equipment location
  • other new possible configurations

Overall, making a private LTE as the incredible tool for business depends entirely on understanding the specific situation and business needs. The success lies on whether having this automation aligns on beneficial business goals.

Options for New Windows

It’s that old standard fate that most homeowners have to face at some point: the prospect of needing new windows in your house.

Ah, it’s a fun time, isn’t it? The cold drafts in the winter, the rain dripping into your living space, the fact that you can hear everything going on outside as clear as day: good stuff!

Unfortunately, sometimes, if you want to save on Banff homes for sale, you might have to take a fixer-upper and then update the broken things later.

When it comes to windows, you don’t have just one option. Let’s cover a few of the window types you can get to level-up your house.

Vinyl Windows

Vinyl is your standard option for new windows. They’re relatively inexpensive, highly energy-efficient, and resistant to the sun’s damaging UV rays. They’re also airtight when installed correctly and require just about no maintenance.

Vinyl windows will definitely satisfy your need to keep your expensive indoor air inside, and they’ll last about 20 years or more. You can’t go wrong with a good vinyl window.

Photo by Olivier Bergeron on Unsplash

Wooden Windows

Good old wood. Many people agree that wood looks highly aesthetically pleasing, but there are pros and cons to everything. Wooden windows look rustic and natural, lending your home a more traditional appearance. Of course, wood is environmentally sound and can be easily recycled. Wood is also excellent as an insulator and works well to keep outside sounds from infiltrating your home.

However, the downsides are that wood can warp over time from harsh weather conditions and is also susceptible to termites. You also have to upkeep your wooden windows with new paint, staining, and general cleaning. You’ll pay more for wooden windows than you would for vinyl, but make no mistake: wood will do the job well if you provide the proper care.

Fiberglass Windows

Last is fiberglass, that modern material made of reinforced glass fibers. You won’t have to maintain fiberglass windows at all. They can be made to resemble wooden windows if you like the traditional look. Fiberglass is so strong that no amount of harsh weather will warp it or wear it down. Fiberglass windows will insulate your house from cold winters and hot summers with their foam-filled interiors, making them a great investment.

Actually, their cost is one of the only disadvantages. You’ll pay more, but the return you get will be incredible. Also, fiberglass windows don’t come in as many options as other window types, but if you don’t care about that, then fiberglass windows are one great way to go.

Embark On Your Bathroom Remodel Ideas!

Home improvement projects has surged amidst pandemic. Homeowners used their extra time at home to upgrade their space for a more relaxing feel. The demand on home improvement rebounded much more during this time from DIY projects to major renovation upgrades.

Adding value to home and enhancing the cozy vibe becomes a thing that increases our enjoyment while staying at home. While this pandemic has had its major effects in our lives and takes toll in our emotional well-being, it opened a new window for home updates that creates excitement as a new way to cope with anxiety. Pandemic home projects can bring numerous mental health benefits as it can brighten up your mood or allows you to do a little exercise.

This transformation project can add a feeling of comfort and sense of control. So, If you are feeling good about this, think of it as moving of funds. The money that’s usually spent on dining out and leisure, becomes the fund for a more thrilling upgrade! Surprisingly, this is the best time to embark on that long lost plan on home improvements.

Photo by Jared Rice on Unsplash

Why not go on a full home remodeling if budget permits? But then if you have a limited budget, then you can opt to prioritize a room to redesign to make it more appealing, and organized.

If you are contemplating on a bathroom remodel, Here’s 10 Indicators Why You Should Go for it:

  1. A bathroom in a good condition will add up value to a house
  2. For safety reasons
  3. The plumbing needs to be fixed
  4. Efficiency and sustainability
  5. It’s outdated
  6. Mold and mildew are increasing
  7. The need for more storage/ space
  8. Add up features to suit family’s needs
  9. Need protective layers for the walls.
  10. Needs more aesthetic appeal

Also, Here’s the 9 Ideas to consider to get you started in your bathroom makeover:

  1. Install a freestanding bathtub
  2. Select an undermount sink
  3. Upgrade your toilet
  4. Consider a medicine cabinet
  5. Add steam to your shower
  6. Change color palette
  7. Prioritize lighting
  8. Install a ventilation fan
  9. Put up storage solutions

Whether if it’s just in time to remodel or you are simply unhappy and wanting to transform its looks; it is certainly a good investment. You can never go wrong from design updates to making it more functional. You’ll never regret making it your happy space. After all, it’s the first room to go when you wake up and start your day.

Making the bathroom extra appealing creates a luxurious self-care moment that we all deserve during this unprecedented time. You can get inspiring design ideas from those drool-worthy hotels you’ve been to or design boards from Pinterest that best suits your lifestyle.

Why Do We Need Health Insurance?

As a way to safeguard against future uncertainties, the need to be insured and stay financially protected is our best defense. Insurance policy is a proven financial instrument available to help in varieties of life stage needs. At this rising healthcare costs, adapting a healthy lifestyle and regular exercise should be a top priority, so does financial security.

The importance of life and health coverage was paramount as we currently experiencing a tough time during this pandemic. This crucial point have taught and reminded us that medical emergencies can befall when we least expected. The simplest answer to question as “Why do we need Health Insurance?” because it can reduce the anxiety and worry especially during this worldwide health crisis.

Photo by Kristine Wook on Unsplash

We all need medical care at some point. Health Insurance can cover these costs so we are left to focus on getting better and not be burdened with financial strain. It simply protects you from health and financial risks with the following benefits:

  • It covers essential Health benefits vital to maintaining health, treatment and accidents.
  • It protects you from unexpected expensive medical costs.
  • You pay less for health care coverage, even before you receive your hospice billing.
  • You get free preventive care such as vaccines, screenings, and check-ups.

Getting a health insurance is extremely important with today’s fast-paced lifestyle to efficiently manage high unexpected healthcare expenses. A health plan that provides critical conditions coverage can ensure that you will have the necessary funds for treatment and recovery.

The major and minor critic critical conditions benefits sets out may vary depending on your policy contract. Here’s a brief reference for the 15 most common major and 5 most common minor critical conditions coverage from my own health plan provider for a quick guide.

Top 15 Major Critical Conditions Covered

  1. Cancer
  2. Stroke
  3. Heart Attack
  4. Coronary Artery Bypass Graft Surgery
  5. Heart Valve Surgery
  6. Major Organ Transplantation
  7. Chronic and Irreversible Kidney Failure
  8. Alzheimer’s Disease
  9. Parkinson’s Disease
  10. Bacterial Meningitis
  11. Benign Brain Tumor
  12. Paralysis
  13. Loss of Independent Existence
  14. Severe Rheumatoid Arthritis
  15. Severance of limbs

Top 5 Minor Critical Conditions Covered

  1. Pre Cancer or Stage zero cancer ( Carcinoma-in-situ)
  2. Angioplasty and other invasive treatments for Coronary Artery Disease
  3. Early stage of prostate cancer
  4. Hepatitis with liver cirrhosis
  5. Dengue Hemorrhagic fever


The rise of lifestyle diseases among under the age of 45 are rampant. That is why opting to invest in a health plan that also covers regular medical tests that can help early detection makes it easier for us to take care of medical expenses. This allows us to enjoy a worry-free life. Personally, the main reason why I availed a health insurance coverage is that it gives me the security that my loved ones will be financially protected even when the unexpected happens.

Getting one becomes an essential requirement as it can also protect our savings and not get drained with unforeseen circumstances. In that way, our savings can be solely placed on its intended use.

Generally, making adjustments on our savings, investments, and protection priorities can help us fight against future uncertainties. It is best to make a thorough research to compare and determine a plan that suits your needs.

The Manila Hotel’s Café Ilang-Ilang opens doors to diners

Are you excited to visit your favorite hotel restaurant again? Which food station will you be making a beeline for? Which favorite dish will you be asking for first? Well, we have good news for you!

The Manila Hotel’s famed Café Ilang-Ilang has once again opened its doors to valued clients. The hotel has been responding to queries about the outlet’s reopening. After reviewing the guidelines, as well as heightening health and hygiene protocols, the decision to open Café Ilang-Ilang is an answer to persistent inquiries from its loyal guests and those who have yet to experience it.

The food stations will once again be teeming with exciting dishes, and the aroma of your favorites will surely call out to you as you approach them. As the world-class chefs are busy behind glass enclosures, diners can go around the restaurant in their face masks and face shields to check various food stations.

Because of existing guidelines for dining establishments, Café Ilang-Ilang has implemented the Order & Eat-All-You-Can System, where guests can point to what they want from the spread, and it will be plated for them.

Café Ilang-Ilang serves international selections from Japanese, Chinese, Italian, Korean to everything in between; even Halal. You can get your grilled meats at the popular Churrasco station, or the beloved lechon at the Filipino station. You will surely be spoiled in this gourmand’s haven. See if you can resist the selection of desserts, or the local fave and Halo-Halo—the perfect treat to beat the heat!

A gastronomic feast also awaits guests with an amazing gift voucher deal, giving you more reasons to come and visit us. For just P3,000 nett (lunch) and P3,500 nett (dinner), diners can indulge in our vast array of culinary creations. These non-expiring dining vouchers for two are available for purchase until June 20, 2021. They can be redeemed anytime at Café Ilang-Ilang but prior reservation is recommended.

Café Ilang-Ilang still implements physical distancing and reduced capacity measures that are compliant with the IATF and DOT guidelines for restaurants, so you can be sure that #YouAreSafeHere when you come and visit.

The outlet opens for lunch at 11:30am, and dinner at 5:30pm with last call for orders at 8pm. For more information and reservations, please call 8527-0011 or 0998-9501912 or email to restaurantrsvn@themanilahotel.com. You may also book via https://www.manila-hotel.com.ph/dining/cafe-ilang-ilang/.

Basics As Social Media Influencer

Three years ago, I shared on this blog on how to successfully work with brands as a blogger and how I started earning from doing what I considered a hobby.

The steps in getting started are pretty simple: create audience first and then focus on content that is worth sharing. With this, you can established your online presence and can eventually get brand collaboration and sponsored post opportunities and get paid.

Fast forward to date, I am still receiving paid opportunities but now has a new way of spreading information thru my personal social media accounts. Surprisingly, some brands doesn’t require much of a blog post or detailed product review but a facebook and Instagram (or tiktok!) post for organic reached can suffice.

This new way is called influencer marketing. This is a form of marketing which focuses on key individuals to their target markets. It is a marketing strategy to spread information thru branded content which actually sounds more of personal recommendation to family and friends.

So, along with the usual celebrity appearance on a TV commercial and billboard ads, the spread of information was also taken over by a familiar face and trusted person on your friend list or accounts that you follow! This is a brilliant, and fast-paced way to influence the ‘buying-decision’ compared to traditional media outlets.

It is completely a new way of connecting directly to consumers through influencer partnership to help promote products and services on a more relatable approach. Also, tagging brands in a post becomes an easy way to go directly to the source of the product.

On blogging and Influence: “Be authentic! always be your true genuine self”.

Admittedly, I do not have large following on my personal accounts but I genuinely share my excitement, feedbacks and product recommendation which I personally tried and tested. This led me to become a part of brand ambassador of skincare products from Korea. And later on being tapped for various brand collaboration in exchange of a worth’s supply of, or cash token for a post. The payment amount depends on brand’s budget, and I honestly doesn’t expect much as I’m here only to enjoy partnership from well-known brands to connect on a personal level.

Fair enough, I am part of an information network group and at the same time can monetize my time spent on social media! win-win. Here’s the basics on how to get noticed by brands:

Basics on Social Media Influencer?

  • Produce high quality content

Brands look for credibility and good impression of their potential partners to work with. Not only they look for relevance, reach, and engagement rate but also on how good your contents are and how you came up with appealing captions to your target audience.

  • Engage your audience

It’s important to build loyal audience and get them engaged in two way conversation. Micro-influencers effectively generates higher engagements and tend to be more powerful because consumers say that they trust recommendations from friends over advertisements.

  • Join an Influencer networks

Joining a group of influencers can be a great way to receive numerous offers from brands and marketers. You can easily get connected with brands and can choose what product to promote.

My final thoughts? In today’s advance media and technology, anyone can be an influencer! But remember, a social media influencer is not made “on-the-spot”. Everyone started with small number of followers and it took passion, patience and dedication to build trust and drive authentic engagement. It is NOT only about nice photos and products sponsorship, but rather to be a go-to person for recommendations and honest reviews.

Starting a blog and creating a valuable influence shouldn’t be based on fame and money. It should be based on what you are passionate about and doing what you love to do. Being an influencer is a rewarding job, especially when you found something that can constantly excite and inspire you.

XTREME Appliances opens its 25th concept store

 XTREME Appliances, the country’s leading one-stop shop home appliances brand, recently opened its 25th concept store in Tacloban, Leyte last May 13, 2021. The said grand opening, located at Justice Romualdo St. across Gaisano Central Mall, was jam-packed with customers who wanted to have first dibs on the affordable yet quality home appliances.

In line with the grand opening, XTREME Appliances – Tacloban City offered their PISO Sale to customers who came in early. The opening day became a total blockbuster as customers took time to visit to look for home appliances that they need for their homes.

Despite the influx of customers, the management made sure to strictly implement safety health protocols. Staff and customers maintained proper social distancing and wore face masks and face shields inside the store.

XTREME Appliances – Tacloban City branch is one of the biggest concept stores yet as it offers almost all the products under the three categories — XTREME, XTREME Cool, and XTREME Home.

Watch the full video here: https://www.facebook.com/571281989693164/videos/203476244923996

This 2021, XTREME Appliances is aiming to launch a total of 100 concept stores nationwide, bringing a wide range of appliances near every customer’s home across the country. 

Take a look at some of the newly-opened XTREME Appliances concept stores nationwide.

To keep updated on the latest news and happenings of XTREME Appliances, like and follow them on Facebook, Twitter, Instagram, TikTok accounts and join their official online community on Facebook, XTREME Fam. For the full list of products and exclusive discounts, please visit XTREME on Website, Lazada, and Shopee e-commerce.

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About XTREME Appliances

XTREME Appliances is a #OneStopShopAppliances brand that offers premium and affordable home and commercial appliances that ranges from TV, Aircon, Refrigerator, Washing Machine, Gas Range, and many more. XTREME Appliances is now available in 3,000 stores and business partners nationwide, including online stores like Lazada and Shopee.

For inquiries about XTREME Appliances, please contact: 

Jim Reynold D. Zamora

Public Relations Manager 

jimreynold@xtreme.com.ph | 0916 268 1607

Beatriz Anne Talens

Marketing Officer

bea@xtreme.com.ph | 0977 092 9885

Top 5 Home Improvement Projects Amidst Pandemic

Driven by our shifting priorities to comfort, health and safety, this pandemic sparked significant interest in home improvement projects. For some of us, this is the best time to check and consider any repairs and improvements that need to be done to enhance functions and add up home value.

More time stuck at home also means more time to notice any problem or area that needs an upgrade. The money that once spent on travel, dining out, and entertainment was now invested in home modification or DIY remodeling to used our extra time at home and feel extra cozy.

Here’s the most popular Home Improvement Projects amidst COVID-19 pandemic:

  1. Exterior remodeling and renovation

Exterior home improvements to consider include entry door replacement, opting for stone veneer, garage door, roofing, and siding replacement, Decks & Docks addition, and a place to unwind and relax- the backyard patio.

Even exterior painting can make a huge standout. A fresh coat of paint can make your home look and feel brand new! It’s a simple way to transform and spice up your home’s personality, giving a warm, inviting impression.

2. Adding up home office

Be it a small corner or a luxurious space at home that gives a boost to productivity. An office vibes can make a big difference to your work focus and energy. Even a small fixture of a well-equipped and organized desk at home is a wise upgrade.

3. Bathroom remodel

Inexpensive bathroom remodeling ideas on small upgrades or full overhaul can give an impressive new look. From glamorous vanity, sleek shower, to freshening up caulk and grout can lift and improve the whole “bathing experience”.

4. Kitchen renovation

The busy kitchen becomes busier! And now’s the best time to invest in appliances and make that jaw-dropping makeover or even inexpensive and sustainable upgrades. From country casual to sleek model, depending on your own taste of design that excites you.

You can never go wrong in choosing highly functional design options over inefficient latest innovations.

5. Smart Home devices

Home automation uses smart home technology to control items and follow commands. That sounds exactly what we needed at home right now. From robot vacuum cleaner, blinds, speakers, lights, appliances, fitness devices, cooking utensils… you name it! Those can all connect and communicate to follow your order via alexa or google assistant.

Moreover, being at home also means more house chores to do. We can get better help with the use of home appliances that can simplify the work. Though it takes a serious investment of time and money, you can carefully decide if the benefits can outweigh the cost and hassle.

These are the home projects that are worth taking into consideration. After all, any improvement whether big or small can uplift and inspire us. We can truly relax and find comfort in our own homes as we all stay safe during this unprecedented time.

The Experts Have Spoken: What They Wish Parents of 3+ Toddlers Knew 

 A rundown of what happened at the NIDO® 3+ ExperTIPS Congress! 

There’s always so much going on when you have a 3+ toddler. As your child grows and develops, they start to learn new skills and experience a new sense of self-awareness—and it’s truly incredible to witness as parents! But unless you’re an expert in early childhood development, 3+ toddlerhood can be quite a tricky phase to navigate, especially when they start being picky with food. How can you be mindful of the food you serve? How do you make sure you’re giving them the right nutrients but at the same time, something they also like and enjoy eating? 

All these questions—and more—were answered by a panel of experts as NIDO® 3+ hosted the ExperTIPS Congress last May 15, 2021. The virtual parenting congress provided a fun and interactive learning experience for all attendees. There were exciting booths to try out, and even an interactive website featuring rooms they can explore. All this while learning helpful and valuable tips on how to make sure they’re providing the right nutrients to their #TodoExplorer during this crucial stage in their development. 

Also present during the event were some celebrity moms like Marian Rivera and Iya Villania who shared their first-hand experiences in 3+ toddler parenthood, and inspired more parents to enjoy little and big moments of parenting. 

In case you missed it, you can still watch, learn, and play through this website https://www.expertipscongress.com/. Also, here are some of the topics and tips shared by expert pediatricians and nutritionists from the event: 

The lack of diversity in a 3+ toddler’s diet 

Based on a global project collaboration between Nestle Research Center and the Philippines’ Food and Nutrition Research Institute, the typical diet of a Filipino toddler has inadequate intakes for many nutrients needed to support their growth and development. 

“Their diet includes a lot of carbohydrates in the form of rice and sweets and less of proteins and fats as seen in low intake of milk, fruits and vegetables and other iron sources. Thus, there is an imbalance of important macronutrients and micronutrients,” said Dr. Edward Santos. These nutrients are important to support physical and cognitive growth and development as well as normal immune function during 3+ toddlerhood. While we all have our favorite homemade food, Dr. Santos reminded parents that they play a key role in shaping their +3 toddlers’ diet and they have to be mindful of the food they introduce at home. 

The Science of Picky Eating 

There are many reasons why kids shun their food but Dr. Katrina Anne Valera said that the earlier we address them, the better for our 3+ toddler’s health and nutrition. Some practical tips she shared include encouraging independent feeding to allow the child to explore and feel in control of what he or she is eating. Another way is to encourage the child to “eat your colors” or eat the food of different colors every day. This way, you can also introduce different nutrient-rich vegetables and fruits. 

How to Improve Food and Beverage Intake of your 3+ Toddler 

3+ Toddlers are drawn to sugary treats that are tasty but not all too nutritious. According to Nutritionist-Dietitian, Ms. Ditas Sagarbarria, parents must avoid giving high calorie milk to their 3+ toddler because it may promote excessive caloric intake or excessive energy intake. Ms. Sagarbarria also shared that parents can improve the nutrient intake of their 3+ toddlers by giving them healthy finger foods like fruits or Vitamin A-rich vegetables such as carrots or squash. “It lessens the fear of trying the new food as they can feel and enjoy the color. Since the amount is very small, they will also welcome it and they will be more open to trying the new food,” she said. Adding small changes in the diet of your kids can make a big difference in the nutrients they get. 

Ms. Sagarbarria also emphasized including age-appropriate milk in your 3+ toddler’s diet to support their growth and development. “Age-appropriate milk is formulated specifically to meet the nutritional needs of young children,” said Ms. Sagarbarria. As parents, we shouldn’t only be mindful of what we feed our 3+ toddlers but also the milk we choose. 

That is why for mommy Marian Rivera, she only trusts NIDO® 3+ for her daughter Zia. “I make sure na nakakainom s’ya ng 2 glasses of NIDO® 3+ a day along with balanced meals, para confident ako na TODO PROTECTED si Ate Zia at maiwasan ang nutrient inadequacy lalong lalo na at big milestones ang 3+ toddlerhood,” shared the celebrity mom. Marian also mentioned how NIDO® 3+ helps her feel assured that Zia is getting all the age-appropriate nutrients and vitamins she needs, to equip and protect her as she explores 3+ toddlerhood years with confidence. 

As the true expert in 3+ toddlerhood, NIDO® 3+ is formulated to be rich in protection nutrients like Vitamins A, C, E, PREBIO3®, Iron, Zinc and other essential minerals; not to mention the only milk with LACTOBACILLUS PROTECTUS® that helps support a child’s upper respiratory defenses. NIDO® 3+ is definitely every parent’s ally in 3+toddler nutrition, helping parents keep their Todo Explorers TODO protected and TODO supported during this adventurous time in their development. 

For healthy 3+ toddler years, choose the best and trusted milk drink — NIDO® 3+. 

Want to learn more about how you can TODO protect your child as he journeys through his healthy 3+ toddler years? Check out http://www.momandme.nestle.com.ph/nido3. 

For the latest news and updates, visit www.facebook.com/Nido3PH.

Online Business Metrics And Marketing Tactics

Business operational metrics are a quantifiable measure to evaluate success and gather insights into a company’s sustainability. Nowadays, most businesses acquire new customers and sales thru ad views generated by high-quality organic leads.

Online advertising uses operational metrics which include CAC or customer acquisition cost. It is a company’s gauge on how much they spend in acquiring each customer. It is the cost of winning a customer to purchase a product or service. This can be measure thru this formula:

CAC = cost of sales and marketing / number of New Customers Acquired

CAC is often related to LTV – (Customer’s) Life Time Value. It is the predicted revenue that a customer can generate over the course of their relationship with the company.

To calculate LTV, the following variables is needed to plug into the formula:

Average purchase value: Calculate this number by dividing your company’s total revenue in a time period (usually one year) by the number of purchases over the course of that same time period.

Average purchase frequency: Calculate this number by dividing the number of purchases over the course of the time period by the number of unique customers who made purchases during that time period.

Customer value: Calculate this number by multiplying the average purchase value by the average purchase frequency.

Average customer lifespan: Calculate this number by averaging out the number of years a customer continues purchasing from your company.

LTV = customer value X average customer lifespan.

This will provide the estimated revenue expected from a customer over the course of the business relationship. The LTV:CAC ratio should be 3:1. This means that the customer value of customers should be three times the cost of acquiring them. If the ratio turns out to be 1:1 it means ad spending equals as much money on gaining customers as they’re spending on your products.

If it’s higher than 3:1, like 5:1 for example, this shows that you are not spending enough on sales and marketing and could be missing out on opportunities to achieve new leads.  

To understand what you want to achieve with your ad campaigns, you also need to check the CPA or Cost Per Acquisition. It is the cost per sale or cost per conversion that indicates how much sales was created by your online ad campaign. It allows you to track and optimize a variety of goals.

CPA (cost per action)= Total “actions” taken / total cost

With this, you’re able to see if the amount you spent on ads is profitable or not. You can clearly see if ad campaigns are well invested which allows you to adjust the cost accordingly.

The branding efforts with today’s digital marketing campaigns can certainly be backed up by digital metrics that can effectively scale marketing tactics.

In sales conversion and brand awareness, defining digital marketing metrics is essential to track and guide campaigns. However, it is best to have a goal first of building a brand that creates a distinct feeling and experience for customers rather than just the usual leads and sales-focused.

Building a strong brand that leverage marketing tactics should be guided by the following questions to be answered first in a strategic way:

  • What problem do you solve? How you do it differently? What is your purpose?
  • How does your business stand out over the competitors?
  • Have you laser-focused on a specific audience who has the same values?
  • Is your brand voice distinct, consistent, and recognizable?
  • Do you have a clear and compelling brand messaging to support your content?

These guide questions can certainly point to a wider customer reach. After all, a well-recognized and loved brand is the most valuable asset beyond any metrics.