Basics As Social Media Influencer

Three years ago, I shared on this blog on how to successfully work with brands as a blogger and how I started earning from doing what I considered a hobby.

The steps in getting started are pretty simple: create audience first and then focus on content that is worth sharing. With this, you can established your online presence and can eventually get brand collaboration and sponsored post opportunities and get paid.

Fast forward to date, I am still receiving paid opportunities but now has a new way of spreading information thru my personal social media accounts. Surprisingly, some brands doesn’t require much of a blog post or detailed product review but a facebook and Instagram (or tiktok!) post for organic reached can suffice.

This new way is called influencer marketing. This is a form of marketing which focuses on key individuals to their target markets. It is a marketing strategy to spread information thru branded content which actually sounds more of personal recommendation to family and friends.

So, along with the usual celebrity appearance on a TV commercial and billboard ads, the spread of information was also taken over by a familiar face and trusted person on your friend list or accounts that you follow! This is a brilliant, and fast-paced way to influence the ‘buying-decision’ compared to traditional media outlets.

It is completely a new way of connecting directly to consumers through influencer partnership to help promote products and services on a more relatable approach. Also, tagging brands in a post becomes an easy way to go directly to the source of the product.

On blogging and Influence: “Be authentic! always be your true genuine self”.

Admittedly, I do not have large following on my personal accounts but I genuinely share my excitement, feedbacks and product recommendation which I personally tried and tested. This led me to become a part of brand ambassador of skincare products from Korea. And later on being tapped for various brand collaboration in exchange of a worth’s supply of, or cash token for a post. The payment amount depends on brand’s budget, and I honestly doesn’t expect much as I’m here only to enjoy partnership from well-known brands to connect on a personal level.

Fair enough, I am part of an information network group and at the same time can monetize my time spent on social media! win-win. Here’s the basics on how to get noticed by brands:

Basics on Social Media Influencer?

  • Produce high quality content

Brands look for credibility and good impression of their potential partners to work with. Not only they look for relevance, reach, and engagement rate but also on how good your contents are and how you came up with appealing captions to your target audience.

  • Engage your audience

It’s important to build loyal audience and get them engaged in two way conversation. Micro-influencers effectively generates higher engagements and tend to be more powerful because consumers say that they trust recommendations from friends over advertisements.

  • Join an Influencer networks

Joining a group of influencers can be a great way to receive numerous offers from brands and marketers. You can easily get connected with brands and can choose what product to promote.

My final thoughts? In today’s advance media and technology, anyone can be an influencer! But remember, a social media influencer is not made “on-the-spot”. Everyone started with small number of followers and it took passion, patience and dedication to build trust and drive authentic engagement. It is NOT only about nice photos and products sponsorship, but rather to be a go-to person for recommendations and honest reviews.

Starting a blog and creating a valuable influence shouldn’t be based on fame and money. It should be based on what you are passionate about and doing what you love to do. Being an influencer is a rewarding job, especially when you found something that can constantly excite and inspire you.

How Can You Succesfully Work with Brands as a Blogger?

 

I have been blogging for seven years already. Can you imagine? I have been holding on to this blog for that long! Though I am not doing this full time, I am proud to share on how I started working with brands and earning extra from doing what I considered a hobby.

 
I admit that I sometimes got caught up from work and mommy duties that I contemplate on shutting this down, but I am left with a heavy heart just by thinking of leaving it all behind. It’s a hard decision to make, it’s actually more heart breaking compared when I decided to quit my five-year corporate job.

I realized that this is what I enjoyed doing, sharing my thoughts and voicing out my opinion through reviews and collaboration. Event invites was an added bonus to socialized, help promote brands and meet up with fellow bloggers.

I am overwhelmed with collaboration, reviews, and event invites that I received thru blogging and it inspires me to continue what I have started and  be more honest and accept only brands that I trust and can highly recommend to my readers.

 

It has been said that “Success doesn’t happen overtime”. As the old saying goes, you have to work and earn it. I started receiving sponsored post and products after a year of blogging. I started first with blog hopping to connect and learn from other bloggers, learning PR tactics was the key, it’s learning from creative and strategic thinkers like  Nancy Behrman that is now a titan of success, was such an inspiration to fuel myself up to keep the blog running. It was mostly learning from others that I get to established my online presence.
If there is one thing that’s remained constant in the PR industry over the past 30 years, it’s the simple fact that every brand-building campaign ultimately relies on the strength of mutually beneficial relationship. We can learn from Behrman Communications with regards to developing our unique and ideal voice online.

The very first step to success is to grow your audience. I became friends with fellow bloggers thru blog hopping, commenting and sharing their posts. We have to boost each other up, right? Also, joining groups can be very beneficial as it creates genuine connection and later creates appealing engagements to brands.
 
Sharing useful products and content is a good way to start in building relationship with brands and to your audience.
 
And, because sharing is caring, here’s the list of my top partners on PR Campaign to brands and sponsored content when I’m still on my way to growing my blog:
 
 
Find brand campaigns and discover new things to talk about and get rewarded for sharing your product experience.
 
Make money creating content with this sponsorship marketplace. The more social accounts you connect, the more potential you have to make money.
 
A complete link building service and online reputation management company.
 
The World’s Leading Blog Advertising Community, dedicated to building strong relationships between the bloggers and brands seeking relevant publishers with strong followings to engage with.
 
One of the web’s largest and most innovative marketing portals that caters to both Advertisers and Partners. 

From my experience, it was just a pure journal writing or an online diary until collaboration with brands started to hit my mailbox. So better relax and find fun ways to create an audience first and focus on content that is worth sharing. Remember, most brands looks for engagement, not large numbers. So be engaged and know your audience first.

 
It takes time to get brands be interested with collaboration or sponsored posts, but try not to feel  discouraged, instead focus more on delivering relevant content until you  position yourself as a pro. Goodluck! 💕